Imagine you're visiting stop 4 on your list of 10. You review the information on your phone- the company name, suite#, your contact's name and then you close the phone and get out of the car. You get into the lobby of a high-rise building and security wants to know who you're there to see. If the current stop on my route could display the fields from my dataset on the lock screen- I could easily see the company, who I'm seeing, their address and whatever else I selected to show on my route list.